Changing the face of natural.
Imagine the confidence boost of knowing you smell and look great at any time of day while still feeling good about the product that gets you there. With our industry unique formulas, you can!


Vulcan Hair Styling Clay
All natural hair styling clay with just six ingredients. Its a high hold, matte finish clay that is sure to up your hair game in the most healthy and confident ways.
All day hold without the heavy, greasy, sticky hair feel that discourages that close contact hair grabbing. Easily re-style your hair without having to reapply after the gym or a stiff breeze.
Get your money back if you don't have the softest hair you've ever had after using Vulcan!
Testimonials
Media
Meet Tim and learn more about Green Theory's story
Get Real with Rick Dancer

There is a better option.
I'm Tim, the owner of Green Theory.
I started Green Theory Natural Products as a solution to my own problem of not being able to find a natural deodorant that appealed to me. There were a bunch of lame scents for men on the market and there had to be a better option. I believe the world would be a better place if things were just more simple and so I set out to start a business with that in mind.
I wanted a way to give back to the outdoors that have brought so much to my life - thats why we donate 10% of our profits to environmental causes.
Our vision is to change the way people think about natural products. We do this by producing effective and safe products that inspire confidence while producing results without compromise.
Probiotic deodorant?!
YES! Here's how it works:
The bad bacteria in your pits feeds on your sweat producing "thioalcohols" better known as body odor. By introducing the bacteria from our 10 strain, 50 billion culture probiotic deodorant that do not produce thioalcohols, it sets up a competition for living space with the bad bacteria, balancing out the environment. Thats fresh pits and peace of mind all day, every day!


What's the difference between the Daily Wear and After Dark (men's) and Evening Wear (women's) scents?
Great question! Daily Wear scents are scented exclusively with essential oils while our After Dark and Evening Wear scents are matched to colognes and perfumes and may contain a mixture of essential oils and fragrance.
All of our natural probiotic deodorants are made with all natural ingredients that you've heard of. We harness the odor fighting power of probiotics and combine it with the detoxifying properties of bentonite clay to leave you smelling fresh all day long!