At Green Theory, we believe the world would be a better place if things were just a little more simple.
Our vision is to change the way people think about natural products. We do this by producing effective and safe products that inspire confidence while producing results without compromise.
Ive been waging war against deodorant since I was old enough to start using it. When it comes to conventional, commercially produced deodorant, here are your choices:
1) A white, sticky residue filled with a bunch of ingredients you've never heard of and don't sound healthy (they're not) that most of the time doesn't last all day, blocks a normal biological process of perspiring and leaves white clumps or residue hanging off your armpits like a dogs fur that just came in from the snow. Gross.
2) A roll-on liquid that rips out your armpit hair and leaves you feeling like you actually are now sweating just from putting it on. Nah.
3) The spray-on stuff kind that's like Mr. Freeze taking a shot at your pits first thing in the morning. Not how I want to wake up.
Lastly, other natural deodorants on the market. As a male, my options were extremely limited. I was intrigued by the idea of including probiotics with all the information that has been coming out on how beneficial they are but that decreased my options even more. Not to mention, who wants to pay $15 - $25 for a container of deodorant?!
Why couldn't there be something out there that I could feel good about using? Why couldn't I find a natural deodorant that truly was made for men? I learned of people making their own deodorant in 2014 and was instantly sold on the fact that I could finally stop poisoning myself or turning into Batman to battle Mr. Freeze every morning.
I did some research and ordered the ingredients to make my own deodorant and brought them over to a friends house to put together my first batch. I was proud of myself for trying something a little unconventional and later, very surprised at how effective the product I had made was. The friend of mine had saved the bowl and spoon I had made the first batch with and decided to try it out for himself. Four days later, he told me about saving the leftovers he had scraped from the bowl and how the deodorant I had made was the best he's ever used and couldn't believe it had lasted all day. The idea was born there in that apartment.
I've gone through trial after trial to get this stuff right and I'm proud to bring Green Theory to you so that you too can finally smell great AND feel good about what you're putting on your body everyday regardless of what situation you're in. I founded Green Theory on three core principles: Transparency- you know exactly what's in the product you're using, Reliability- the effectiveness of our product and your satisfaction is extremely important to us and, Generosity- I'm not into greed. There are much more important things in life. We give back while getting our customers involved in the process (see our pledge).
I couldn't have done this without the amazing support I've gotten from my family and friends through every step of the process. Although we just started a few years ago, I still think of us as a new, small, startup business and would like to thank you for joining our movement and having a little fun along the way. Deodorant was just the first step of this process - we now offer a hair styling clay, lip balm, cold process soap and shampoo bars - all handcrafted and, theres much more on the way! We endeavor to revolutionize how the world views natural products and the benefits they're capable of offering without the chemicals.
Give Green Theory a try and open up a world of possibility - one where you can have safe and effective ingredients with reliable results! Join the movement.